This term refers to a revenue management approach that seeks to price at different levels depending upon a number of factors, based on the premise that different customers are willing to pay different prices for the same product or service. In the airline and hospitality industries there are high fixed costs, finite capacity, a high degree of perishability and multiple market segments. Instead of charging a single price to every potential customer, multiple pricing may apply depending upon the target segment, the timing of the purchase and the amount of available capacity.« Back to Glossary Index
Discover the world’s largest Glossary of Procurement terms
With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.