Marketing describes both the organisational function and the process concerned with identifying, anticipating and satisfying customer requirements profitably. Sales activities are often described as the mirror image of purchasing, and marketing activities as the mirror image of procurement. Both functions are concerned with identifying opportunities to create, claim and/or share value. Most marketing texts still describe largely passive buyers responding to proactive marketing strategies, and the key change for many business-to-business marketing practitioners is that a procurement process driven by the client has superseded the sales process driven by the seller.« Back to Glossary Index
Discover the world’s largest Glossary of Procurement terms
With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.