Conditioning

Conditioning is an attempt to influence the perception of buyers or suppliers about the nature of the supply market. When the coffee harvest is affected by late frosts, coffee suppliers may predict a shortage of coffee, causing buyers to increase their orders for coffee. In some markets suppliers issue price lists quoting a retail price, but allowing all but the smallest customer a trade discount. Both of these are examples of conditioning market participants, as the statements induce a market perception that may affect subsequent behaviour.

« Back to Glossary Index

Discover the world’s largest Glossary of Procurement terms

With over 800 Procurement specific terms (and growing) you will find everything you need to know or thought you knew about the Procurement function. Our aim is to provide you with a comprehensive list collated from the Comprara Groups hub of training and consulting source materials.The Procurement Glossary has been compiled by industry expert Paul Rogers.