The label ‘buyer’ is used generically to describe the organisational role of someone whose job involves acquiring goods and/or services on behalf of others. The term is commonly used to describe retail buyers, whose role is often broad with an emphasis on the entrepreneurial ability to see opportunities and specify what is purchased for subsequent resale. Organisational buyers typically have job titles such as purchasing, procurement, sourcing or category manager and typically acquire goods and services for consumption within their own organisation, not for resale.