Comprara Category Strategy Tool | Benefits of Category Strategy Tool by Comprara

Category Strategy Tool is some composite of:

Market competition
Market capacity
Current suppliers capacity
Customer demand
Product/service substitution
Knowledge of product and costs
Attractiveness of business
Barriers to change or switching costs
Minimum standards

Features

Visual feedback on choices through inbuilt smarts (so allows ‘what if’ scenario planning)
Includes glossary of terms to inform and advise stakeholders on the Balance of power
Takes Porter’s Five Forces and simplifies and applies the ideas in a practical and transparent way
Can be stored and shared to create a documentary decision making trail

Benefits

Allows independent validation of subjective assumptions about who has the balance of power
Allows negotiators to undertake ‘what if’ scenario planning to test potential options
Allows validation of proposed tactics and strategies and creates a medium for governance review
More likelihood that the client will align their negotiation objectives and strategies to the actual Balance of power
Less likelihood that the client will assume ‘we are weak’ and create self-limiting scripts based upon misreading of the actual balance of power

Should you wish to have a set of more ‘serious’ tools, platforms or services at your disposal we would love to help.

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Comprara acknowledges the traditional Aboriginal owners of country, recognises their continuing connection to land, water and community and pays respect to Elders past, present and future.